| Background Information: |
| 1. |
Summarize your organization into a few sentences. List the five most important points about your organization. Focus on what makes your organization competitively unique. |
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| 2. |
Who is the audience of your web site? Consider things such as age, gender, geography, job titles, and other demographic characteristics. What will they expect to receive from your web site? |
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| 3. |
What is the main concern in creating or upgrading your internet presence? (Check all that apply) |
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| 4. |
What forms of marketing and advertising is your organization using currently? How can these be used to complement or draw traffic to your web site? What can the web site do to strengthen your current marketing campaign? |
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| 5. |
List your organization’s main competitors and their web site URL's. |
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| 6. |
What are the strengths and weaknesses of your competition’s web sites? |
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| 7. |
What non-competitive sites do you like and why? This is important as it helps communicate visually what type of site design elements appeal to you. |
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